About / contact
Born and raised in Sweden and being half Austrian, I have always had an interest in languages and exploring new places. In 2007, my bags were packed and I said goodbye to my hometown of Gothenburg to study at Miami Ad School Europe in Hamburg. This gave me the opportunity to explore the world and various creative agencies, immerse myself in different cultures and projects while living out of my suitcase.
I jumped into the Parisian life and agency world in 2008 and moved back to Sweden in 2016. Along the way I’ve worked on numerous local and global pitches, winning some and losing others. Learned lessons from that and got back on the horse. Won several awards, including pencils, lions, eggs, weird-looking spirally things, and ones that, according to airport staff, could be used as deadly weapons. I've written taglines, headlines, and created communication concepts and strategies. Overseen work, held countless client presentations and workshops, and helped creatives sharpen their ideas and gain creative confidence.
I’ve always been a very curious person, trying to keep an open childlike mind. Yet, as you hopefully notice, I’m a grown-up, even got a beard. But I do believe that work should be fun, so I’ve developed traits to keep such an atmosphere even in dire moments, so that the work can keep evolving to get better and people (including myself) have fun while doing it.
Now, I use my experience as an art director, copywriter (yes, I've been both), and creative director to help brands and organizations become vibrant, relevant, liked, and full of personality.
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